Super Hero Logo

Superhero week has come and gone in a flash. Thanks to everyone who followed along with me and thanks to those of you who came and found me on Instagram. You guys are total rocks stars. Today I wanted to take a look at what the process looks like when developing characters for an actual client. Sure it’s fun to draw whatever comes to mind but what happens when you’re doing it for a real live client? Lets take a look at the process.

Step one sketches:

Concept sketches. Step one is always sketches. My client is Chewy.com.I’ve worked with them for many years. We designed a set of characters together to help them market their online services. The main character Mr. Chewy is a lovable dog character who is sort of the guy in charge. He’s had lots of different adventures from vacationing on the sunny Florida cost to sled rides in the frozen north. Once he even ran for President of the United States of America.

The assignment for Mr. Chewy this time was to become a superhero. Does this guy get around or what? Anyhow I discuss the project with the creative director and we’re uncertain if we’re looking for an action pose or a hero pose. I throw out a couple of quick sketches of each.

The superhero pose is the winner. So it’s time to tighten up on the sketch. Because I know this character so well and I’ve drawn him so often I find tightening up the sketch in Illustrator is the cleanest fastest way to go.


The tight sketch is approved. Time to move onto color. In my head I’ve thinking this guy is definitely a red, yellow white kind of superhero. Kind of a Flash/Shazam color scheme. So I find my colors and submit my art. The client however was thinking more of a blue red yellow combo like Superman. Superman is arguably a much more popular and recognizable figure so I switch things up and resubmit. We don’t want to do a direct ripoff of the color scheme so we change the combo up a little. To help the artwork pop we keep Chewy mostly in red and yellow and add a little blue for accents. High fives all the way around! Job well done.

#cartoonlogo #Illustration #logo